Direct marketing (e‑Wallet)

Max­i­miz­ing the val­ue of cus­tomer port­fo­lio through data-based direct cus­tomer com­mu­ni­ca­tion is anoth­er core com­pe­tence of our con­sult­ing team.

The tra­di­tion­al direct mar­ket­ing across a few coor­di­nat­ed  chan­nels, how­ev­er, is not suf­fi­cient to nur­ture port­fo­lios of todays, ever more dig­i­tal cus­tomers anymore.

That‘s why we keep explor­ing the lat­est dig­i­tal tech­nolo­gies, merg­ing the direct and dig­i­tal mar­ket­ing in one excit­ing omnichan­nel game. One of our recent dis­cov­er­ies is „wal­let mar­ket­ing“. We have rede­fined the estab­lished tech­nol­o­gy of well-known dig­i­tal wal­let cards, by using them as anoth­er two way dig­i­tal chan­nel for cus­tomer communication.

The spe­cif­ic prop­er­ties of this new chan­nel have opened new pos­si­bil­i­ties of cus­tomer acqui­si­tion as well as on-board­ing and reten­tion, espe­cial­ly in indus­tries with low fre­quen­cy of cus­tomer interactions.